Every step along the way has been about crafting a life and career that inspire and empower others to do the same.

the journey to here

Hockey fan at heart—nothing beats the energy of a live game!

Exotic car rallies are my jam—speed and adrenaline fuel my soul!

Fluent in Arabic—I love the surprise when people hear me speak it!

It’s no surprise I became a business consultant and coach—I studied Business and Psychology in college!

Quick Facts About susan

It’s about embracing challenges as opportunities, staying intentional with every decision, and building a foundation that supports both personal and professional growth.

I’ve had the privilege of helping countless individuals break through barriers, refine their strategies, and unlock potential they didn’t know existed. This isn’t just about achieving goals—it’s about creating a legacy that inspires and empowers every step of the way.

I’m Susan Amassyali, the mastermind behind this powerhouse of transformation, dedicated to empowering individuals and businesses to achieve meaningful, lasting success. My journey has been anything but ordinary—shaped by scaling luxury brands, managing high-stakes investment portfolios, and guiding people through life’s most pivotal transitions. Each step has taught me resilience, vision, and the art of aligning purpose with action, not just for myself but for those I have the honor of supporting.

Growing up in an entrepreneurial family, I learned early on that success doesn’t come from shortcuts but from intentional decisions and unwavering commitment. That foundation led me to build a career rooted in connection and impact. From helping entrepreneurs scale their ventures to guiding individuals through personal breakthroughs, my work is about more than solving problems—it’s about creating solutions that inspire transformation.

Each experience has reinforced one simple truth: true success comes from aligning vision with action.


Founder & Catalyst for Transformative Growth

Meet Susan Amassyali

Known for a solution-focused mindset, transforming challenges into actionable opportunities for success

Certified in Relationship, Life, and Performance Coaching, bringing a comprehensive approach to personal growth

Fluent in navigating cultural diversity, fostering connections across varied perspectives and backgrounds

Developed a keen expertise in interior design, mastering the craft through self-teaching and creativity

Enhanced real estate portfolio performance by driving ROI growth from $3.8M to $8.5M, a $4.7M increase

Achieved a remarkable sales increase, growing revenue from $500K in 8 months to nearly $3M in just 12 months

Qualifications

serving up certified words

Sometimes, all it takes is seeing things differently. I help you uncover blind spots, rethink challenges, and turn obstacles into opportunities you didn’t even know existed.

A Fresh Perspective

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I blend personal growth with actionable steps. It’s not just about feeling good; it’s about creating a game plan that moves you forward in both life and business.

Depth Meets Strategy

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No one-size-fits-all here. My coaching is tailored to YOU—your dreams, your challenges, your vibe. We’ll create a plan that feels authentic and works for your unique journey, so you’re set up for success that feels right.

Your Goals, Your Style

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I don’t just coach; I connect. Whether we’re talking life, love, or leadership, I make sure our work together feels like a partnership—not a lecture. This is a team effort, and I’m in your corner all the way.

It’s Not Just Coaching—It’s Connection

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Why Coaching with Susan
Hits Different

— A. Cervantes

"Someone who keeps you focused, empowered, and on track."

— G.Brooks

"Connection and success, redefined."

— R. Cooper

"Susan turns challenges into growth."

— A. Sandoval

"Her guidance is transformative, and her dedication is inspiring."

— S. LOWERS

"Susan was exactly what I needed during my divorce—empathetic, insightful, and action-oriented. She gave me the clarity and strength to navigate such a tough chapter and pushed me to rebuild with purpose. Thanks to her, I’ve emerged stronger, more confident, and ready to embrace the future."

"Susan supported my Nashville expansion into a success story. Her strategic vision, creative insights, and genuine dedication uncovered opportunities I never considered. She didn’t just provide a plan; she became an invaluable partner in growing my business."


— j. bottom

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Let’s map the path, shift into drive, and hit the road to success—your journey starts here.