Every step along the way has been about crafting a life and career that inspire and empower others to do the same.

the journey to here

Hockey fan at heart—nothing beats the energy of a live game!

Exotic car rallies are my jam—speed and adrenaline fuel my soul!

Fluent in Arabic—I love the surprise when people hear me speak it!

It’s no surprise I became a business consultant and coach—I studied Business and Psychology in college!

Quick Facts About susan

Each experience has reinforced one simple truth: true success comes from aligning vision with action.

It’s about embracing challenges as opportunities, staying intentional with every decision, and building a foundation that supports both personal and professional growth.

I’ve had the privilege of helping countless individuals break through barriers, refine their strategies, and unlock potential they didn’t know existed. This isn’t just about achieving goals—it’s about creating a legacy that inspires and empowers every step of the way.

I’m Susan Amassyali, the mastermind behind this powerhouse of transformation, dedicated to empowering individuals and businesses to achieve meaningful, lasting success. My journey has been anything but ordinary—shaped by scaling luxury brands, managing high-stakes investment portfolios, and guiding people through life’s most pivotal transitions. Each step has taught me resilience, vision, and the art of aligning purpose with action, not just for myself but for those I have the honor of supporting.

Growing up in an entrepreneurial family, I learned early on that success doesn’t come from shortcuts but from intentional decisions and unwavering commitment. That foundation led me to build a career rooted in connection and impact. From helping entrepreneurs scale their ventures to guiding individuals through personal breakthroughs, my work is about more than solving problems—it’s about creating solutions that inspire transformation.


Founder & Catalyst for Transformative Growth

Meet Susan Amassyali

— A. Cervantes

"Someone who keeps you focused, empowered, and on track."

— G.Brooks

"Connection and success, redefined."

— R. Cooper

"Susan turns challenges into growth."

— A. Sandoval

"Her guidance is transformative, and her dedication is inspiring."

— S. LOWERS

"Susan was exactly what I needed during my divorce—empathetic, insightful, and action-oriented. She gave me the clarity and strength to navigate such a tough chapter and pushed me to rebuild with purpose. Thanks to her, I’ve emerged stronger, more confident, and ready to embrace the future."

"Susan is a visionary with unmatched work ethic. She’s always ahead of the game, brings clarity, and consistently delivers real value—not just to me, but to everyone I’ve referred. Working with her has been a gamechanger for our business."

— j. bottom

book a discovery call

Let’s map the path, shift into drive, and hit the road to success—your journey starts here.