Brands don’t grow from scattered effort. They grow when strategy, clarity, and execution move in the same direction.
My work focuses on aligning every touchpoint—identity, audience, marketing, and experience—into a cohesive system built to last. The goal isn’t activity; it’s momentum that compounds over time.
I bring structure and precision to brands that need more than tactics. Clear expectations, intentional execution, and partnership through every phase ensure the work actually works.
The brand Work
Brand strategy and positioning establish who you are, where you compete, and why you win. This work defines your narrative, sharpens differentiation, and sets the tone for every decision, message, and market interaction—so your brand is understood quickly, remembered clearly, and positioned with intent.
The objective is precision: a brand that communicates value without explanation, aligns internal decision-making, and creates confidence with customers, partners, and investors alike.
Define who you are.
Brand strategy & positioning
Strategic partnership and business development work focused on leverage, fit, and long-term value. This is about identifying the right relationships, structuring them intentionally, and advancing opportunities that expand reach, strengthen positioning, and accelerate growth—without diluting the brand or distracting the business.
The objective is disciplined expansion through partnerships that compound value, open doors, and move the business forward with purpose.
Growth through aligned relationships.
Partnership + business development
Launch and expansion strategy that determines how, when, and where a business enters its next phase. This work clarifies positioning, sequencing, market readiness, and execution priorities—so launches are deliberate, expansion is controlled, and growth compounds instead of fractures.
The objective is disciplined momentum: entering markets with clarity, scaling with intention, and avoiding costly missteps that stall progress.
From concept to momentum—built with precision.
launch strategy + expansion
When marketing is done well, you're not chasing visibility — you're creating it.
You're not guessing — you're guiding.
You're not shouting — you're connecting.
The right marketing turns strategy into movement, message into meaning, and presence into results.
The right message. The right audience. The right moment.
Marketing & advertising
High-level business consulting for leaders navigating growth, complexity, or transition. This work brings structure to strategy, discipline to execution, and clarity to decision-making—eliminating noise, reducing missteps, and creating momentum where it matters most.
Clarity for decisions that determine outcomes.
business consulting
Designing touchpoints that build trust, boost retention, and elevate your brand experience.
Every touchpoint, intentionally crafted.
Customer Experiences
Recent
Clients
“Susan’s strategic insight helped us refine our processes, strengthen our positioning, and create noticeable improvements in the way the business runs.”
- S. Legg
"Someone who keeps you focused, empowered, and on track."
-a. Cervantes
"Susan is a visionary with unmatched work ethic. She’s always ahead of the game, brings clarity, and consistently delivers real value—not just to me, but to everyone I’ve referred. Working with her has been a gamechanger for our business."
-j. bottom
Great consulting goes beyond branding — it brings clarity to your vision, structure to your operations, and strategy to your growth.
SACP helps you define who you are, how you operate, and how you show up, so your brand and business work together instead of against each other. From positioning and identity to customer experience, internal systems, and long-term growth planning, this is the framework that creates real momentum.
For leaders who want clarity, alignment, and intentional growth, this is business consulting at its best.
Don’t enter your next chapter
without a strong and clear strategy.
30 Minutes of Strategy. Free.
Strategic clarity transforms brands from the inside out.
increase in strategic clarity across marketing, messaging, and operations.
4x
improvement in customer experience quality and retention.
3.2x
reduction in wasted time, motion, and misaligned priorities.
70%
increase in brand alignment across social, website, and communication channels.
67%
average growth in brand presence and market confidence after strategy alignment.